NM1101X Lecture 9: Communication Research — Methods, Industry Applications & Project Guide
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NM1101X Lecture 9: Communication Research — Methods, Industry Applications & Project Guide
In this lecture, we explore what communication research looks like both in academic settings and in real-world professional practice. Starting from a recap of strategic communication and the Three C's, we dive into how research underpins everything from film production to national awareness campaigns. The lecture covers the difference between ...
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