The timeless marketing principles of the 4Ps—product, price, place, and promotion—alongside segmentation, targeting, and positioning (STP) are evolving rapidly in the age of AI. While the core ...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

Henry Hoenig has three decades of journalism experience as a news and economics editor in the U.S. and Asia, handling coverage of global commodity markets and Asian equity markets. He previously ...

Marketing success isn’t just about creativity — it’s about applying proven frameworks like STP and the 4Ps to real-world campaigns. From understanding your audience to crafting strategic copy and ...

Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...