The digital battlefield is heating up as election season looms. This year’s presidential and congressional races are unprecedented, potentially seeing the highest voter engagement or disengagement ...

B2B advertising is increasingly driven by data, AI and personalized account-based strategies, new research revealed. The “2024 State Of B2B Advertising” — fielded by account-based marketing (ABM) ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Proximic by Comscore's report reveals increased programmatic investment, CTV growth, and a shift towards privacy-focused strategies among advertisers. Proximic by Comscore has released its third ...

Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and cookieless CTV targeting is not only possible but commonplace. We ...

Programmatic advertising is drifting away from open auctions and toward curated private marketplaces (PMPs). This spells opportunity for publishers – particularly those with loyal audiences and strong ...

Programmatic marketing has rapidly become a growing, powerful strategy for marketers, despite the industry frequently encountering challenges from adblocking, fraud, changing data laws and skills ...

As a result, advertising strategies centered on basic AI functionality — such as "AI-generated copy" or "one-click image generation" — are becoming less compelling. Instead, performance-driven ...

MUMBAI: From bids to big bets, the programmatic playbook gets a new captain. Aayush Chauhan has been promoted to director of ...

In the fast-paced world of e-commerce, it is crucial for brands to stay ahead. The digital landscape is constantly changing, introducing amazing advancements in e-commerce advertising. These new ...

So many dog breeds, so little information on targeting their owners! That was an issue the IAMS marketing team -- and Starcom -- faced when developing the company's programmatic strategy, according to ...

Striving to reach users across all the available environments and devices, marketers are increasingly adopting emerging formats, such as connected TV (CTV), digital out-of-home (DOOH) and audio ads.