To win back viewers who tune out during weeks-long pledge drives, one PBS station is betting that smaller, year-round doses of fundraising will be less painful and more effective. Starting Thursday ...

A bold gamble by WNET to respond to the diminishing returns of on-air pledge drives paid off enough that the trial is expanding. In what began as a one-year experiment last summer, the New York ...

We heard you! Fewer pledge programs. President Neal Shapiro responds to viewers. We heard you! Fewer pledge programs. On-air fundraising is one way we raise the funds we need to bring you quality ...

4 THE FULL MONTY, THE IMAGINARY INVALID, MIX AND MASTER Will Arrive on Broadway in Roundabout's 2026/27 Season Click Here for More on STEPHEN SONDHEIM Filmmaker Rick McKay's "Broadway: The Golden Age" ...

A look at some noteworthy televison this weel: Nature - The Best of Nature: 25 Years (Sunday, 7:00 p.m. WNET 13) Don't be fooled by the title, but this is a pledge ...

THE ISSUE: The ongoing efforts of public television station to raise funding. Adam Buckman’s article on the PBS pledge drives really hit a nerve (“I Have PBS Pledge Drive Fatigue,” Aug. 12). I will no ...

Everybody loves to spin a top, and during political seasons everybody loves to spin whatever seems spin-able. First, someone spins it to the left, and then somebody else spins it to the right. Those ...