Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Every day, I work with clients whose businesses generate an overwhelming amount of data, but how much of that data leads to smarter decisions? With AI-driven insights and predictive analytics ...

Using data in marketing is nothing new. In fact, data is so deeply ingrained in the fabric of online marketing that even marketers who aren’t actively leveraging it are still impacted by it. From big ...

To understand how we got here, let’s zoom out and look at the period that laid the groundwork for today’s data-driven world. The time between World War I and World War II is when statistical analysis ...

From field scanners to custom audio briefings, HarvestReplay is now available for farmers to turn complex field data into ...

There is little question about the importance of social media to the marketing playbook. Not only does it allow brands to ...

This one simple shift is changing how companies turn data into decisions—and why most leaders are still missing it. Why the biggest barriers to using data aren’t technical. The mindset that separates ...

It’s nice to think that “aha” moments come out of nowhere — that the next big thing is the result of unbridled genius (or plain dumb luck). But in reality, effective, sustainable product development ...

When the Coalition of Communities of Color (CCC) began a multi-year collaboration with the Oregon Health Authority (OHA), they worked together to modernize a critical public health information source: ...

CISOs can take a step toward a “risk-first” mindset by adjusting their use of these tools from exception handling to risk ...