It might be the long sought solution for click tracking in stores. Or it might be another customer tracking technology that takes a long time for retailers to understand and adopt. Whatever it turns ...

Nearly 80% of “organizations use AI in at least one business function,” which is a big leap from just 20% in 2017. That kind of growth isn’t surprising. Over the past several years, AI has moved from ...

Pricing is beyond numbers. It's a powerful tool that shapes customer perception, predicts behavior and communicates your brand's identity. Every day, a new e-commerce store pops up and makes it even ...

The way business is done has changed; retailers are increasingly leveraging smartphone apps to enhance the shopping experience, streamline operations, and boost sales. These apps, which many users ...

A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) CMO Yaniv Zukerman explains that while retailers have become highly proficient at tracking transactions, pricing and inventory, they have steadily lost ...

LONDON--(BUSINESS WIRE)--Kantar’s Worldpanel, the global experts in decoding shopper and consumer behaviour, announces that it will expand its UK grocery panel by 83% to cover 55,000 households, ...

Visual attention underpins the ways in which consumers perceive, process and act upon marketing stimuli in environments ranging from physical stores to digital and immersive worlds. Research in this ...

Discover how Sure's Whole Body deodorant campaign used behavior-led retail media to drive incremental growth and expand usage ...