The supposed TV ad depicts a manly toothpaste tube shooting its product into the mouth of a womanly toothbrush.

Haley Mast is a freelance writer, fact-checker, and small organic farmer in the Columbia River Gorge. She enjoys gardening, reporting on environmental topics, and spending her time outside ...

Colgate has launched recyclable toothpaste tubes with limited edition messaging. Colgate-Palmolive has launched a recyclable toothpaste tube with limited edition messaging to build recycling awareness ...

Toothpaste tubes currently on the market are impossible to recycle because the mix of plastics and aluminum contained in them. Soon, you may be able to toss your used-up toothpaste tube in the blue ...

Colgate redesigned its toothpaste tubes so they can go into curbside recycling bins. It could eventually keep a billion tubes out of landfills each year. Every year, Americans toss a billion tubes of ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. (CNN) — Colgate wants to give you another ...

Before a 19th-century Connecticut inventor named Washington Wentworth Sheffield came up with the idea of using a collapsible lead tube for long-term toothpaste storage, people used to keep the stuff ...

Colgate wants to save you the agony of trying to squeeze out every last drop of toothpaste. It’s doing that by partnering with LiquiGlide, a company spun out of MIT’s Varanasi Research Group, on a new ...

Among the bathroom-related design woes out there, there are few as frustrating as the toothpaste tube. Even when we know it’s gone, we act like there there’s always just a little more toothpaste to be ...

When you’re brushing your teeth and you’ve squeezed out the last bit of toothpaste, you probably toss the empty tube in the trash. Few people realize that most toothpaste tubes are now recyclable—at ...

The Treehugger editorial team is a diverse group of experts—with advanced degrees, professional experience, published books, and more—whose expertise spans every corner of the sustainability space.