CRM is the new center of gravity for businesses. Companies of every size and industry are looking to transform how they work and engage with customers to drive growth, and they are turning to ...

Struggling with low Salesforce adoption? You’re not alone — but the right change management, training, and engagement strategies can turn things around fast. From financial services to mid-market ...

As already reported here on Forbes by Alex Konrad, Salesforce is this week launching its newly re-polished Lightning product. The Customer Relationship Management (CRM) software company claims to have ...

Old-style batch integration is no match for the demands of an always-on digital world. Salesforce Lightning Connect goes native with real-time integration Salesforce.com has today officially released ...