Communication strategy and reputation management have officially evolved from peripheral support functions into imperative drivers of business value. In today’s interconnected world, stakeholder trust ...

Heather Kelly is the CEO of Next PR, an award-winning, full-service public relations firm with offices across the U.S. While most of your team is winding down for the holidays and year’s end, business ...

Remember the days when a text message ping generated momentary excitement about which friend or family member had something important or funny to say? It was sort of like receiving a card or letter in ...

Crises happen when they are least expected, which is why every organization should have a crisis communication plan in place. Crises communications refers to information that is shared when an event ...

Financial services firms too often treat public relations the same way they treat a fire extinguisher — they want it nearby, but they’d rather never use it. They turn it on for a deal announcement, ...

As animal research becomes a more visible political issue, publicly available oversight records are increasingly being used to shape inaccurate narratives about essential biomedical studies. When ...

The sudden onset of a crisis can pose an existential threat to your non-profit organization, especially since your reputation is your most valuable strategic asset. A strong reputation is often the ...

The question is no longer whether, but when your organization will suffer a consequential cyber incident. A crisis communications plan is mandatory to protect your business. Incident response isn’t ...