Market development and market penetration were two of four distinct company growth strategies identified by Igor Ansoff in a 1957 "Harvard Business Review" article. Product development and product ...

Discover how to grow your company with strategic business development processes involving effective strategies, critical steps, and essential skills for success.

Frank Robinson promoted the term minimum viable product (MVP) in 2001. He defines it as a “right-sized product, big enough to cause adoption, satisfaction, and sales.” But that's not the most ...

Market situations change, so it makes sense to change up your product mix as well. Your product development strategy is a path forward in an evolving marketplace, keeping your business relevant and ...

Recycling market development is not a new concept. In the 1990s, the U.S. Environmental Protection Agency (EPA) created programs to try to drive recycling and recycled-content use and purchasing.

The sportswear industry is a vibrant and highly competitive market, where brands must continuously innovate and differentiate to thrive. In my recent acquisition of a sportswear company, I've learned ...