New points milestones will give members of Celebrity Cruises’ Captain’s Club loyalty program the opportunity to unlock more ...

Attempts to tighten up Delta Air Lines' SkyMiles program was met with a humiliating backlash.

Club Wingstop’s exclusive perks and experiences could help improve guest frequency and same-store sales growth.

What is a loyalty program? It’s a program designed to get customers to come back. That’s different than true customer loyalty, but it’s a pretty darn good start. In our 2024 State of Customer Service ...

When brands over-rely on discounts or perks, they can train customers to see the incentive—rather than the product, service ...

After getting more insight into customer behaviors and habits, the company has seen penetration rates at some sites that are well above the industry average.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

When organizations take stock of which practices do the most to boost or protect the bottom line, customer loyalty programs should be near the top of the list. Industry logic says that it typically ...

Rapid Garden POS reports that loyalty programs boost sales at garden centers, driving 57% of revenue in participating stores and increasing customer spending.

Tui has launched its first global loyalty programme, enabling customers to collect ‘Smiles’ rewards and perks. Tui Smiles ...

Bayer agreed to pause key seed loyalty program provisions for seven years after the Department of Justice raised concerns about company contracts. The post DOJ pushes Bayer to pause seed loyalty ...

Consumers are increasingly seeking experiences over purely transactional rewards, particularly among younger demographics such as Gen Z. Image: Shutterstock Ramadan is driving increased participation ...