Mattel’s American Girl doll brand is continuing to celebrate its 40th anniversary with an early look at its 2027 "Girl of the Year" in a new book.

NEW YORK — The American Girls are turning 40, but when you look at them, you’d never know it. They are forever 10, schoolgirls with hair bows and a semi-smile that reveals two front teeth. You know ...

The American Girl brand has posted five consecutive quarters of sales growth, but sales have fallen from their peak in the mid-2010s. The brand’s stabilization comes as parent company Mattel faces ...

A new line from Mattel lifts six of the dolls out of their historical contexts and drops them into contemporary fashions. Purists aren’t pleased. By Gina Cherelus To celebrate the 40th anniversary of ...

The American Girl doll brand is celebrating its 40th anniversary in a big way in 2026. Mattel, Inc. announced in a press release on Wednesday that two book titles celebrating the landmark anniversary ...

Fans will fall in love with Daisy as the young soccer star channels her bravery to conquer a summer full of firsts This year, American Girl celebrates 40 years of enriching the lives of young fans ...

Sign up for the Slatest to get the most insightful analysis, criticism, and advice out there, delivered to your inbox daily. By now you’ve likely seen them: 14.5 ...

Wake up, millennial women—it’s our time. The original American Girl dolls are all coming back to stores this spring in a new launch, the brand tells Glamour exclusively. Yes, I mean every single ...

COMMUNITY ARE REACTING. OF THEIR DESTINADO NO MAS. KANSAS CITY IS CELEBRATING HISPANIC HERITAGE MONTH AND SO IS AMERICAN GIRL. SHE LOOKS LIKE US. HER NAME SOUNDS LIKE US. IT’S SUPER IMPORTANT FOR ...