Jason Druss from the Premiere Pro team gave us a look at Adobe’s new Generative Extend feature live on the NAB 2025 show floor. It’s the first generative AI tool built directly into Premiere Pro, ...

Adobe announced generative AI tools within its video editing software on Monday. The creative software giant said new technology in Adobe Premiere Pro will streamline editing and enable users to add ...

Adobe MAX starts today in Miami and one of the big announcements from the show is the addition of a new Generative Extend beta to Premiere Pro powered by the Firefly Video model. The list of Adobe’s ...

If you've ever worked on a video project, you'll know that editing footage is time-consuming. Now, help is at hand -- Adobe is adding new generative artificial intelligence (AI) features to its ...

SAN JOSE—Adobe today announced the official launch of its Generative Extend AI tool for Premiere Pro. The feature—announced at its Adobe Max conference last fall, was originally rolled out in beta for ...

Adobe has officially rolled out Generative Extend, an innovative AI-powered tool for its video editing software, Premiere Pro. Powered by Adobe’s Firefly AI technology, this new feature allows editors ...

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Adobe has previewed some of the generative AI features coming to its video editor, Adobe Premiere Pro. Premiere Pro is slated to receive AI features like generative extend, object addition and removal ...

Adobe says it’s building an AI model to generate video. But it’s not revealing when this model will launch, exactly — or much about it besides the fact that it exists. Like many generative AI video ...