Profit doesn’t begin with a business plan. It begins with behavior. Just as culture emerges from how people interact each day, profit reflects the accumulated patterns of those interactions. Leaders ...

Behavioral segmentation is not only about identifying the people who have different mindsets, it’s an activity of optimizing marketing campaigns to match the behavioral patterns (habits, emotions, and ...

There’s a great short story from Orson Scott Card called Dogwalker. Originally published in 1989, it’s about a team of e-criminals who attempt to pull off a grand heist on a wealthy target. Using ...

Recently, I came across a helpful article by William Baum (2018) 1 on the “three laws of behavior.” Baum is a behavior analyst who works in the tradition of B. F. Skinner, and the article focuses on ...

Scientists have developed a new AI algorithm that can separate brain patterns related to a particular behavior. This work promises to improve brain-computer interfaces and aid with the discovery of ...