One of the most basic strategies in making your ads relevant is setting up location targeting – determining who sees your ad based on where they are located. It may seem like a basic setting, but ...

If you’re a diehard AdWords campaign manager like me, then you’re always searching for an edge you can use to raise your rates of return. I have found dozens of different ways to do this over the ...

AdWords scripts provide many ways to take PPC accounts to the next level with a (reasonably) straightforward method of streamlining repetitive tasks. This frees up time and allows the creation of ...

Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile. The changes and additions have been announced at today’s Google Performance Summit, ...

Back on October 23, 2000 Google changed online marketing forever when it launched its ‘Self-Service Advertising Program.’ Just over a decade later, Google was making a whooping $42 billion in revenue ...

See Part 1 of this article here. Other Considerations When Building Your Landing Pages to Increase Conversion When building your landing pages, you need to ensure the pages generate a high conversion ...

Most of Google has already gotten a Material Design makeover—except for AdWords. But for all its importance, AdWords hasn’t seen a facelift in eight years. That changes today, as Google unrolls a new ...

Want to improve the performance of your AdWords search ads? In this article, we'll provide useful tips and information to do just that. You'll learn how you can set ...

AdWords launched with 350 advertisers in 2000. Today, more than 1 million advertisers generate tens of billions in revenue for the company. AdWords turns 15 this month. The official birthday is ...

Google has quietly updated the Google AdWords Ad Preview and Diagnosis Tool within the AdWords advertiser console. The new interface now embeds a chrome like browser directly into the interface, as ...