WPP has bought InfoSum, a data clean room and collaboration startup. Terms of the deal, announced on Thursday, were not disclosed. This acquisition reunites InfoSum with Brian Lesser, its former CEO.
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Data clean rooms: What you need to know
The way marketers use data is shifting fast, mainly because of privacy laws like GDPR and CCPA. Companies are under pressure to find new ways to analyze performance, target audiences and share data — ...
Data clean rooms are a go-to solution for addressing customer privacy when modeling data prior to buying ads. They allow partners to collaborate safely and privately using their first- second-, and ...
A few years ago, “data clean rooms” were all the ad tech trades could talk about. The relatively new technology was one that everybody in data-driven marketing would need to know. Fast-forward to the ...
Data-driven brands and marketers are increasingly relying on data clean rooms to deliver on the promise of modern marketing while respecting consumer privacy and complying with regulations. Yet, ...
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