In the healthcare landscape, data is the new currency. It empowers medical professionals, administrators and policymakers, providing them with a wealth of information, from patient records and ...

Businesses are dealing with fierce competition and growing consumer demands in the dynamic ecommerce realm. Companies are increasingly relying on custom analytics solutions that have been carefully ...

There are lots of analytics services out there, but what if they don’t give you the exact information that you’re looking for? Well, you could build your own system from the ground up — or you could ...

Google Analytics has introduced a new feature that allows users to build personalized channel groups, either by starting from scratch or by utilizing Google’s default channel group as a foundation.

If you’ve seen Fight Club, you probably remember the scene when Brad Pitt’s character says, “You are not special. You’re not a beautiful and unique snowflake.” As hard as that may be for many of us to ...

While tracking WordPress pageviews in Google Analytics is pretty easy to accomplish, another interesting metric for many websites is to track author statistics. Namely, how many pageviews is each of ...

You can use a programming language like R to bypass the Google Analytics Web interface to retrieve the data you want. Here's a step-by-step. Google Analytics is a useful tool for measuring website ...

Opinions expressed by Entrepreneur contributors are their own. The average student sees an internship as an opportunity to earn credits, gain experience and penetrate social circles that may lead to ...

Google Analytics is removing four attribution models in October 2023. A new "calculated metrics" feature will allow custom combinations of metrics. Users should audit reports and test new models now ...

The UB Institutional Analytics team produces and supplies actionable intelligence, delivered via interactive visualization tools that generate insights used to make more data-informed and proactive ...