Forbes

Loyalty Programs: What Works And What Doesn’t

It's no secret that loyalty programs have become increasingly popular. According to a survey by Lending Tree, about 80% of American consumers are members of at least one loyalty program. A loyalty ...
Forbes

Loyalty Programs: The New Pillar For Next-Gen Customer Engagement

Following the global shakeups caused by the Covid-19 pandemic, 2021 found the business world hyper-focused on innovation. According to a report by Celerity, “63% of leaders stated that Covid-19 made ...
CMS Wire

Loyalty Marketing 3.0: 8 Transformative Ideas Defining NextGen Loyalty Programs

Loyalty programs are a proven way to drive retention and boost customer lifetime value (CLV). Even in 2023, despite digital-age distractions, the lifetime value (LTV) of loyalty program members is ...