Augmented reality (AR) ― a technology that overlays digital assets onto real-world environments ― is set to transform how business is conducted. It will affect everything from selling and marketing ...

Marketers have more powerful ways than ever to reach people, but ethical questions abound when those people are vulnerable ...

Brands are constantly seeking innovative ways to connect with their audiences. Today, virtual reality (VR) and augmented reality (AR) are no longer just futuristic concepts. They are powerful tools ...

Frank Casanova is Apple's new AR boss. Apple’s augmented reality efforts have a new spokesperson. Frank Casanova has been named head of marketing for Apple’s AR offerings. Apple has been hard at work ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...

For bringing truly immersive sports and entertainment to venues around the country Cosm operates immersive “shared reality” venues that, thanks to 87-foot diameters, 12K+ resolution LED domes, and ...