The climax of the ALS Ice Bucket Challenge has come and gone, but there are still plenty of people dumping freezing cold buckets of water on their heads to raise awareness about amyotrophic lateral ...

I first learned about the ALS ice bucket challenge earlier this month when a friend posted a video of herself on Facebook accepting the challenge in honor of Peter Frates, credited by many as the ...

In the spring of 2023, Cytokinetics announced a pivot. Following the failure of ALS drug candidate reldesemtiv in a late-stage trial, the California-based biotech said it would focus its resources on ...

Unless you live under a rock, you’ve undoubtedly seen many videos of the ALS Ice Bucket Challenge. There are many creative videos of people dumping ice buckets that have certainly created much ...

O. Rose Broderick reports on the health policies and technologies that govern people with disabilities’ lives. Before coming to STAT, she worked at WNYC’s Radiolab and Scientific American, and her ...

The idea of dumping ice water on your head in the name of a cause is not new or innovative, and in fact, earlier this summer it was not even associated specifically with ALS. So how did this movement ...

The ALS Ice Bucket Challenge is a great case study for the true potential of social media and viral marketing. No other phenomenon has ripped through the Internet quite so quickly and on such a ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. I am one of at least 20,000 Americans currently living with amyotrophic ...

Readying for another run against amyotrophic lateral sclerosis (ALS) with its fast skeletal muscle troponin activator tirasemtiv, Cytokinetics Inc. heartened Wall Street with strong earnings and what ...

As a board member for the ALS Greater New York Chapter, I have had a front row seat for the evolution of the now famous #ALSIceBucketChallenge” and how social media can impact a business almost ...