Ads APIs aren’t just for social media networks anymore. Tuesday marked the launch of Roku’s Ads API, which feeds directly into the company’s self-serve Ads Manager. The new free-to-use toolkit will ...

OpenAI is expanding ChatGPT into performance advertising with conversion-focused ads, tracking tools and pay-for-results ...

There’s movement in the Privacy Sandbox. With FLEDGE origin trials just begun – they finally kicked off on March 31 after multiple delays – publishers and ...

On Wednesday, Meta began rolling out marketing API changes designed to improve ad performance by using its Advantage+ targeting tools to automate the allocation of a brand's ad placement across ...

Alongside iPadOS 16.1, iOS 16.1, and macOS Ventura, Apple has updated its ad network API for advertisers that promises to measure ad campaigns while maintaining user privacy. The company has been ...

Google is pushing developers to move offline conversion imports from the Google Ads API to the Data Manager API by June.

Over the past 18 months, Google has pushed to improve Chrome extension security—a welcome goal given the sketchy morass of extensions that have been out there for years. But one proposed change ...